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美的與喜德瑞在華達成戰略合作協議
2025-05-12
2025年5月12日，佛山/ Apeldoorn——全球智能室內氣候解決方案領導者喜德瑞集團 與全球科技領軍企業美的集團簽署多項戰略協議。
喜德瑞中國目前通過旗下四大品牌——Baxi（八喜）、De Dietrich（德地氏）、Chappee（廈貝）和Brotje（伯爵）服務本土市場。
雙方所簽署的系列協議，包括以下主要內容：
? 美的收購喜德瑞中國現有業務，涵蓋生產制造、銷售網絡及核心技術
? 根據品牌授權協議，美的在中國市場繼續使用上述四個品牌，完善其多品牌矩陣
? 喜德瑞集團在華保留精簡的供應鏈業務，專注全球戰略采購
? 收購完成后，美的將為喜德瑞集團廣泛的海外市場供應鍋爐產品及服務
此次戰略合作旨在通過技術創新提升能源效率，優化居住舒適度，為應對全球變暖挑戰、提升生活品質作出更大貢獻。
【關于喜德瑞集團】
作為全球領先的智能室內氣候解決方案領導者，喜德瑞集團在全球100多個國家設 有分支機構，擁有7,100名員工。2023年集團營業額達23億歐元，旗下運營Baxi、De Dietrich、Remeha、Br?tje、Chappée、Baymak等國際知名品牌。總部位于荷蘭 Apeldoorn。http://www.bdrthermeagroup.com
【關于美的集團】
“科技盡善，生活盡美”—美的集團是一家覆蓋智能家居、工業技術、樓宇科技、機器人與自動化、美的醫療、安得智聯六大業務板塊為一體的全球化科技集團，近10年投入研發資金達1000億，形成美的、小天鵝、華凌、COLMO，庫卡，威靈、合康、科陸、高創、萬東和菱王等多個品牌組合，每年為全球超過5億用戶，各領域的重要客戶與戰略合作伙伴提供滿意的產品和服務。迄今，美的在全球擁有超400家子公司、38個研發中心和44個主要生產基地，業務覆蓋200多個國家和地區。www.midea-group.com
媒體聯絡：
喜德瑞集團：Dorien Souman，dorien.souman@bdrthermea.com
美的集團：付修剛，fuxg@midea.com
Midea & BDR Thermea Reach Strategic Cooperation Agreements in China
Foshan / Apeldoorn, 12 May,2025 – BDR Thermea Group, a leading provider of smart indoor climate solutions, has signed several strategic cooperation agreements with Midea Group, an international tech-leading company.
BDR Thermea China currently serves the domestic market through four brands: Baxi, De Dietrich, Chappee, and Brotje. Under the agreement:
? Midea is to acquire BDR Thermea China’s existing business including manufacturing, sales operations and the relevant technologies.
? As part of a brand licensing agreement, Midea will continue to use Baxi, De Dietrich, Chappee, and Brotje, to extend its brand portfolios exclusively for China.
? BDR Thermea Group will retain a scaled-down operation in China focused on global strategic sourcing.
? Midea will supply boiler products and related service to BDR Thermea for various markets post-acquisition.This partnership aims to advance energy efficiency, enhance residential comfort, and contribute to improving quality of life amid the challenges of global warming.
About BDR Thermea Group
BDR Thermea Group is a leading manufacturer of smart indoor climate solutions for domestic and commercial use. The company employs more than 7,100 people and operates in more than 100 countries worldwide. BDR Thermea Group, which realised a turnover of EUR 2.3 billion in 2023, serves customers under renowned market-leading brands including Baxi, De Dietrich, Remeha, Br?tje, Chappée and Baymak. Its headquarters are in Apeldoorn, the Netherlands.
www.bdrthermeagroup.com
About Midea Group
The Midea Group, with the vision of “bringing great innovations to life”, has upheld the philosophy of creating a better life through technology since its establishment. Based on 57 years’ of development, Midea has evolved into an international tech-leading company which specializes in six major businesses including Smart Home Business, Industrial Technologies, Building Technologies, Robotics &Automation, Midea Medical and Annto Logistics. Over the past 10 years, nearly 100 billion yuan has been invested in R&D, with 38 R&D centers and 44 major production bases in the world. At present, Midea’s products and services have served more than 500 million customers in over 200 countries and regions. It further forms a brand matrix covering Midea, Little Swan, Toshiba, WAHIN, COLMO, Clivet, Eureka, KUKA, GMCC, Welling, LINVOL, and Wandong.www.midea-group.com
For more information:
BDR Thermea Group: Dorien Souman,
Dorien.souman@bdrthermea.com
Midea Group: fuxg@midea.com
